Marketing mix of aarong

But in reality, they are actually not doing what they are claiming. They have adopted unethical practices such as paying very low salary, using children as model in advertisement. Recommendations Adopting new Marketing mix of aarong strategy: Department is to select right person to right place to increase efficiently.

Marketing Mix of Aarong assignment

Therefore, they should offer this facility which will add value to customers. The unethical marketing strategy: The channels you use to get the product or service to the consumer add to or lessen the final cost.

At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong made up mind to make a good competition in the market of creative work and they producing export quality product to capture the highest market share in handicraft industry.

Strength Brand image and unique idea: Therefore, by taking into account the components of the marketing mix, you will know when and how to promote your products and services.

These outlets are very selective and well known. Aarong has more than products in their outlets. Every product has very natural kind of life cycle. General perception about Aarong is positive because they claim themselves socially responsible.

In the last annual year they almost made a profit of tk. Jatra also have a wide range of clothing and accessories like Aarong, many people are also now favoring their product then that of Aarong as their products are slightly reasonable in price then of Aarong.

So we can say that Aarong is the dominating one company among the handicraft company. There were the pioneer of the unique way of selling but, if customers get exposed to the information about organization is not doing what they are claiming will reduce sell. Market Share Aarong got the most of the market share in handicraft industry.

Company position in the industry: The way they have portraying themselves is not real as they are more focused on generating profit than thinking for well-being of the society.

This customer intimacy has a major There are opportunities as well as threats to the organization 1. Aarong only do bill board for the customers to communicate with the customers and in every bill board they have some conceptual work. The customers of Aarong have very vast knowledge about the coming product of Aarong.

While women suffer from chronological illnesses, such as arthritis, osteoporosis, etc. If they do not like the product they can change the product after purchase within one month.

Therefore, they should keep it like that because it is an asset for the organization. Aarong is a brand so customers felt comfort to buy from there and they are getting genuine product from there.

Marketing Mix of Aarong Essay Sample

Aaron has a large outlet and they can easily get the product and select from outlets according to their preference and choice. If they do not like the product they can change the product after purchase within one month.

We also should say that Aarong is now exporting their product in foreign in demand of customers by the help of DHL Express, because they have a good relation with DHL. If consumers value your product more than your competitors, you can raise your price. Product life cycle stage Aaron has very satisfactory result in their product life cycle because they plan trough out for the product and they have different promotional activities for the reduce so it always go a very long time.

They offer a wide range of product line at high price. In every September and April they have activity to collect information of each customer who purchased more than taka.

Their products focus on authentic Bangladeshi craft and are produced by rural women who are actually most special in this field.The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target consists of everything that a company can do to influence demand for its product.

It is also a tool to help marketing planning and execution. Marketing Mix of Aarong Essay Sample. Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in Today, Aarong’s reach has spread beyond Manikganj to the rest of the country.

Marketing Mix of Aarong assignment. Hunter Gibson. Words: From a single shop, Aaron has grown into one of Bangladesh biggest detail chains, with eight stores spread across the major metropolitan areas of the country – In Dacha, Chitchatting, Chula and Sylphs and one In London, ELK.

Aaron embraces and nurtures a diverse representation of. 5 Marketing Strategy of Aarong Aarong is the one of the first brand that identified itself as “Made in Bangladesh”.

It introduced the branding culture to the Bangladeshi. The current market situation, position, segmentation, SWOT analysis and marketing mix is described here along with the history and background of Aarong dairy company.

I have analyzed the customer behaviour and current market situation of Aarong dairy by using secondary data as there was limitation to gather primary data because of the current.

“Aarong Dairy: Marketing mix” Aarong is the leading fashion house of Bangladesh which is an enterprise of BRAC. It started its journey in to bring positive changes in the lives of disadvantaged artisans and underprivileged rural women promoting their skills and craft.

Aarong means village fair.

Marketing mix of aarong
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